Toyota's Camry Hybrid is selling like crazy these days. Last year, Toyota managed to sell 54,477 Camry Hybrids, an impressive figure no doubt, and sales are showing no signs of slowing down. For example, in the month of March, Toyota set a new record for the hybrid version of the Camry by selling 6,930. For the year, it is on track to sell over 60,000 of its midsize hybrid sedan, a 10 percent increase over the previous year. In fact, the Camry Hybrid, which is EPA rated at 33 miles per gallon city and 34 miles per gallon highway, is easily outselling the 268 horsepower 3.5 liter V6 powered model, which is rated at 19 city and 28 highway. Historically, American buyers have shown a propensity to choose the largest engine available.

When sales of the Prius and the Camry Hybrid are combined, Toyota easily remains the world's leader in hybrid vehicle sales and appears a lock to remain that way, at least for the next few years.

[Source: Auto Observer]

During the Tokyo Motor Show last week, Toyota executives revealed that they would like to add local production of the Camry Hybrid to their Australian plant in Melbourne. They want to add a hybrid to their Australian lineup to address demands for improved fuel efficiency in that market. However as anyone who has watched the bidding battles for new plants in the US knows, Toyota wants financial assistance from the local governments to pay for the investment. Part of Toyota's reasoning for wanting incentives is to counter the currently strong Australian dollar and future tariff reductions, which would reduce the incentive to build locally. If they can work out a deal, they hope to have Camry hybrid production rolling by 2010.

Related:

• Hybrid accounts for 20% of all Camry sales in Canada

[Source: Drive.com.au]

When you see a Toyota Prius, you instantly recognize the fact that the car is a hybrid right? Sure, because they all are. What about the Camry Hybrid? Unless you know just where to look for the unique badging, you wouldn't know a hybrid model from the standard model. Toyota would like to change that by making all of their hybrids share a unique design theme.

According to Toyota's chief designer, Wahei Hirai, "People like to buy it because they like to advertise 'I am interested in the environment.' So currently the Camry doesn't appeal very much. They prefer Prius because, while they are driving in town, people can understand that the driver has more social awareness."

The design theme that Toyota plans to use is known internally as "free-form geometrics", which "gives some feeling of ceramics," according to Hirai. If that makes as little sense to you as it does me, start thinking of concepts like the iQ subcompact and the FT-HS sports car and you'll have an idea of what is on their styling minds.

[Source: Automotive News (sub. required)]

Toyota is widely known as the leader in hybrid sales. The Prius is obviously the flag-bearer of the line-up, but don't forget about the Camry Hybrid. That car won the award as "Green Car of the Year" last year from the L.A. Auto Show, and also won the award from the Automobile Journalists Association of Canada, and it has been selling very well in Canada as well.

In fact, according to Tony Wearing, Managing Director of Toyota Canada Inc., "We are thrilled that Canadians have embraced the Camry Hybrid. The Camry Hybrid has accounted for almost 20 percent of all Canadian Camry line sales in the first seven months of this year." No actual sales figures were presented, but 20 percent of a car that sells as well as the Camry must be pretty good. Considering the harsh weather that drivers in Canada sometimes face, the fact that the hybrid does well there bodes well for the durability of the hybrid drivetrain. Good for our friends from Canada, eh?

Related:

• Camry Hybrid named 2007 Canadian Car of the Year
• Toyota Camry Hybrid is Green Car of the Year
• Hybrid Lexus RX400 outsells standard version 4-to-1

[Source: Canadian Driver]