The trend continues: people want smaller cars, not compromises

It's a common question these days: can you live with a tiny car? For a growing number of people, the answer is yes, but they're not always ready to make the lifestyle adjustments to get the benefits of lower gas usage (and cost) of using the right tool for the job. According to an Omnibus Study recently conducted by Morpace, Inc., a full 62 percent of consumers think their next vehicle will be smaller than what they're currently driving. Morpace Automotive Feature Content Practice VP Bill Pendry said, "While consumers may want a smaller, more fuel efficient vehicle, they don't want to compromise on the feature and option content. Nearly all consumers want the same or greater number of features and options in their next vehicle."
Well, then, perhaps people aren't really clear on their reasons for downsizing. As we know, the current situation is that most (though certainly not all) small cars are pretty bare bones when compared to larger versions. A smaller car has at least one reduced feature: less room. While I can certainly understand the lack of enthusiasm for losing something like airbags, letting go of heavy and space-consuming things like DVD players and a third row of seats is OK. Realizing that it is perfectly possible to live a full life with fewer features/things is something quite vital to adapting to our new global reality, I think. See more on this topic here and check out the Morpace press release after the jump.
[Source: Morpace Inc.]















