Smart produces art book, thinking sideways about the environment
Filed under: Etc., Green Culture, SMART
Click for a high-res gallery of some of the images from the sideways book
Smart has produced an art anthology book titled sideways. a smart art project. The intent of the book is to get people to think about transportation and the environment in novel new ways. Instead of looking at problem straight on, tilt your head sideways and look at it from a different angle.
The book's 248 pages are filled with images from over 100 artists working in mediums such as photography, drawing, paint, sculpture and hairstyling. The book will kick off a new marketing campaign promoting the brand that has consistently offered the highest-mileage production vehicles for several years. The sideways book will debut in the U.S. on March 19. In Europe it can be had for €29.90
Gallery: sideways. a smart art project
[Source: Daimler]
