In Southern California, the local Honda Dealers Association is trying to be "helpful" to the environment. That "helpful" tag is how the Association is branding itself (just check out the website) and, in partnership with the Arbor Day Foundation, the latest helpful move is to hand out reusable shopping bags and plant some trees in Southern California. The program started Wednesday and runs through the end of the month.

If you're interested in a bag, you can pick one up in SoCal cities in places like grocery stores and farmers markets and recycling stations. Each time someone takes a bag, Honda and the Arbor Day Foundation will plant a tree in an effort to replenish what was lost in last year's wildfire. It seems like bag recipients will need to go to the website to enter a code to have the tree planted in their name. More details after the jump.