Lexus hybrids are green in name only. The battery power offered by the hybrid drivetrain is used mainly for a power boost instead of making a serious dent in emissions or greatly increasing the mpg ratings of the vehicles. Given that a green image is more important to Lexus than actually going green, it's not surprising that the Project GreenHouse event the company is sponsoring at the Sundance Film Festival in January in Park City, Utah is more style than substance.

As the Lexus press release (available after the break) itself says, "Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs highlight this year's initiatives." Eco-luxury? Give me a break.

Lexus calls Project Greenhouse, now in its second year, "a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living." The show will feature a performance by musician John Legend (pictured) and "complimentary rides to the exclusive site in the world's first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan." Well, isn't that special?

Luckily, not many of us can afford Lexus hybrids because if we all went "green" the way Lexus advocates, the project greenhouse would be the earth's atmosphere. That's not good.

[Source: Lexus]