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Ford content to fall behind on PHEVs

Filed under: EV/Plug-in, Hybrid, Ford



GM thinks that it has learned the lesson not to fall behind on technology and won't make that same mistake again. It's for this reason that the Volt is such a big deal for the automaker. Depending on how the next few years play out, though, we will either look back on Ford and realize just how smart the company was or just how deeply its head was stuck in the sand. It seems that Ford believes it has a solid position in hybrid technology and doesn't see an immediate need to be a leader in the development of a plug-in.

Instead, the Blue Oval is content to sit back and let cross-town rival GM and Toyota take the lead. In the meantime, Ford will continue to churn out hybrid versions of its Escape SUV and will introduce a new Fusion hybrid shortly. Hopefully, Ford will be able to play catch-up if the PHEV technology proves popular, otherwise, it could find itself in the same position as GM currently finds itself: as a technology-laggard.

[Source: Bloomberg]

Here's the scoop on Ford and Southern California Edison's new plug-in hybrid partnership

Filed under: EV/Plug-in, Hybrid, Ford



The announcement from Ford and Southern California Edison about their plug-in hybrid vehicle joint electric transportation initiative is now starting out in California. Some hints leaked out earlier today, but the full details have been kept under wraps until now. I've described the news below, and you can read the full, official announcement after the jump.

Ford and Edison will work together on a "multi-million dollar, multi-year PHEV evaluation and demonstration program." This means that Ford will give SCE a demonstration fleet of 2008 Ford Escape Hybrid SUVs that will be converted by Ford and a "battery company partner yet to be named" to be fully PHEV capable. SCE will test the Escapes, and, "Some of the vehicles will be evaluated in typical customer settings in order to model overall home and grid values this technology could tap." Does that mean customers will be able to test them? Unclear. But the good news is that "As Ford's plug-in hybrid program grows, the automaker will look for broader participation as it develops a business model not just for Southern California, but potentially nationwide."

Alan Mulally, Ford president and chief executive officer, and John Bryson, chairman and chief executive officer of Southern California Edison's parent company Edison International, are on hand at Edison International corporate headquarters for the event. The deal is the first time a major automaker and a large electricity utility are working together on PHEV testing.

The first official press release does not say how many 2008 Ford Escape Hybrid SUVs will be part of this fleet. Earlier reports pegged the number as 20 by 2009. If that's true, then it's awful low. I understand that we're dealing with untested technology, but only 20 by 2009? C'mon Ford. Do something bold here. Heck, GM is testing 100 fuel cell cars starting later this year and there's a real good chance customers will have a few plug in options by 2010ish (the Chevy Volt, perhaps, or the Tesla Whitestar). I'm in favor of working on PHEVs, but testing 20 in 2009 just isn't going to cut it in the upcoming PHEV marketplace. Hopefully the early reports were wrong.

Ford has some experience with PHEVs with their HySeries Drive concept unveiled in DC in January. Quantum announced in March they would convert 20 standard 2008 Ford Escape Hybrids into demonstration plug in vehicles. Remember, full details after the break.


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[Source: Ford]

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