Fiat Spain has decided to make an effort to reduce the amount of water used to wash cars by using a special wax. The wax will be used at dealers and repair shops when cars are cleaned before delivery to customers. What will it do? Fiat expects the wax to reduce water use by up to 145 million liters of water (about 40 million gallons) per year.

The wax treatment is part of Fiat's "Ecoproject," which aims to offer customers greener dealers and post-sale services. Other "Ecoproject" measures include discounts for customers with the greatest "ecologic" commitment (whatever that means) and free "green" check-ups.

[Source: Fiat Spain via Europa Press]

Fiat Spain recently launched a campaign to promote the Grande Punto that told people they could, "Get it for under 13,000 cucumbers." Clever, considering that "cucumber" is slang for the euro (€) currency (another word is "turkey," which would have made for a more interesting situation), but a guy from Málaga, in the SE of Spain took the words literally and got himself a brand new Fiat Grande Punto 1.4 16V for, well, 13,000 cucumbers. Renato Del Bino, from Fiat Spain's marketing division, said that they gladly traded the car for the cukes to show the brand interest in giving a "fresh message" for potential buyers and to show just how easy it is to buy the car. Was it worth it? Well, you can buy 1 kg of cucumbers for less than €1/kg, so the lucky guy got the car for a quarter of its normal price. Not bad, huh, and this has got to be the "greenest" payment method we've read about in a long time.

[Source: Autofácil (thanks to Dominique for the tip)]