NASCAR joins the Fuel $aving Challenge
Filed under: Etc., MPG, Green Daily
Think NASCAR and what's the first thing that jumps to your mind: fuel savings, right? This logical connection is the centerpiece of a new partnership between the racing league and the Alliance to Save Energy. The Alliance is the force behind the Drive $marter Challenge that launched a few months ago. The new partnership will use NASCAR's substantial media presence to promote the fuel saving measures - mostly the general car maintenance tips we're all so familar with - that make up the bulk of the challenge's message. The tips will be shared in various outlets, including a series of seven podcasts by NASCAR driver Sam Hornish, Jr. and an online calculator that shows the dollar savings that an average driver could realize by adopting the tips. For some reason, you can also get "free downloadable ring tones in English and Spanish" through the program. How that saves fuel or money is not clear to me. Read more after the jump. [Source: Alliance to Save Energy]













