We recently wrote about the VW's DIESELUTION tour. I took the video above of the Dieselution tour's stop at AltWheels Boston 2007. IMHO, VW should have called the tour Dissolution. Don't get me wrong. I like VW. I think they are great brand and really could have surfed the green revolution wave. I am glad they are planning on making "a" hybrid soon but VW's focus on re-branding diesel as clean diesel seems a pointless, uphill battle to me.

Take their display at AltWheels. The semi truck they use in the display was idling. The VW semi could have been idling the entire show, for all I know. I am guessing they were using it to power the video displays inside. They could have been getting ready to leave however. The video is dark because it was the last booth I checked out. Why would anyone go to beautiful Boston Hall plaza, an outdoor plaza, only to go into the back of idling truck to watch videos on monitors trying to convince you diesel is really clean now?

Volkswagen of America kicked off their big cross country DIESELUTION tour at the Auburn Hills MI headquarters this morning as they prepare for launch of their new CleanTDI vehicles, next March. New VWoA CEO Stefan Jacoby unveiled the 53 ft long, expandable DIESELUTION trailer which is filled with interactive exhibits extolling the virtues of diesel and alternative fuels. The primary focus is explaining the efficiency benefits and CO2 reductions that come from the clean diesel technology that debuts on the Jetta sedan and SportWagen.

Displays inside the trailer will highlight emissions technology, the racing successes of Volkswagen's Touareg TDI in off-road competition and the amount of money drivers can save on fuel. There are also exhibits on fuels including current biodiesel fuels and Sunfuel. Sunfuel is a next generation biofuel that VW is working on with a German University that involves biomass-to-gas conversion. The gas can then be converted to diesel fuel. Accompanying the trailer will be a group of diesel VWs including the oldest Rabbit diesel that was recently found, a Polo Bluemotion, Touareg and the new Jetta. The truck leaves today for Boston where it will be on display at the AltWheels festival this weekend. After Boston the tour will continue on with stops at universities, auto shows and other events around the US before arriving at the Super Bowl next February.

Update: The tour schedule so far is now posted after the press release on the other side of the jump. There are some gaps in their around the LA and Detroit Auto Shows where tour may stop as well.

[Source: Volkswagen]