Could freeze-dried beer be eco-friendly?
Filed under: Etc., Green Culture, Green Daily, UK
We look at any and all press releases which appear on April 1 to be sure that we're no fools when deciding on whether to report on them. We've pasted one after the break issued by the Society of Motor Manufacturers and Traders (SMMT) in the U.K. which suggests that there is CO2 to be saved in the transportation of beer. One catch: it needs to be freeze-dried. There's not much in the aforementioned press release to make us think that this is a joke, with the exception of this quote, "Freeze drying has successfully delivered excellent coffee for millions of people over nearly half a century." At the risk of sounding like coffee-snobs, we must chuckle a bit when we read the words "excellent coffee" and "freeze-dried" in the same sentence. Perhaps you'd be surprised to hear that freeze-dried beer is not a new idea. Additionally, we're no freeze-drying experts, but we're not certain that the alcohol would be left intact throughout the process.April Foolery or not, the idea of brewing beer, dehydrating it, freezing it, shipping it and re-hydrating it before it ever gets served sends freeze-dried chills down our collective spines. Still, saving some CO2 is something we could raise our glasses to... filled with beer we brewed in our basements.

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