MTV's hit show, Pimp My Ride, has tried to go green already. If you recall, we brought news of the episode where California's Governator himself was a guest and Mad Mike and the crew took a classic Impala and swapped out the gas engine for a Duramax diesel. But, what do you think the team could do if the four-wheeled conveyance was human powered? How about a wheelchair? Well, now I'm sure you're interested, right? Follow past the break where you can see a short video from Darius and his friends. It seems that the story was shown on Nightline as well, so you may already have heard about it.

There was also a movie made about the trip that Darius and his friends took. Here is a link. If you are interested in the story, maybe it's worth a ticket.

[Source: Ecorazzi]

After MTV announced last week that they were doing a special edition of Pimp My Ride in honor of Earth Day this weekend AutoblogGreen had an opportunity to talk to Ian Rowe, MTV's Vice President of Public Affairs.

AutoblgGreen: We're talking today with Ian Rowe the Vice President of Public Affairs and Strategic Partnerships for MTV. Ian, why don't you tell us first about the Break the Addiction campaign. I suspect there's probably a lot of people who read AutoblogGreen who may not be familiar with it.

Ian Rowe: Well, about a year ago, we were really analyzing what were the issues that young people were speaking about and concerned with and it was very interesting that they were speaking about their concerns about what they've heard about this thing called global warming. But typically they saw images of polar bears or ice caps that were melting and not really clear as to how those issues were actually relevant to their day-to-day life and issues like the war in Iraq and our dependence on foreign oil and how that put us in situations that as a country threatened our national security. We saw an opportunity to really help young people connect the dots, that somehow their daily behavior actually was related to all of these things, that they were simple things that they could do in their daily lives that would not only help to preserve the environment, but to could save them money, improve their health and improve the general welfare of this earth that we live on. Simultaneously the President talked about the country needing to break our addiction to, America's dependence on oil, so we saw an opportunity to launch a massive campaign that we decided to call Break the Addiction to deliver literally every single day. So 365 days of very pragmatic simple tips that any young person can do in their daily life, whether it be, car pooling, saving water, using a different kind of shower head, using different kinds of bulbs, but all very simple things that the audience could do as a way to easily bring them into what is now a larger conversation and a larger understanding of the issues of whether or not we-if we collectively engage in these kinds of behaviors, we can have a substantial impact on preserving our environment.

Continue reading the interview with Ian Rowe after the jump

Just about the time that this blog burst forth upon the world last year, the cable channel that used to play music videos, started a thinkMTV campaign called "Break The Addiction". The 12 month long 12-step program aimed at breaking the addiction to excessive energy use will be wrapping on April 22, Earth Day 2007 with a special edition of Pimp My Ride. The show that normally focuses on doing things to cars that go way beyond the bounds of good taste or common sense will be taking on a 1965 Chevrolet Impala.

The crew from Galpin Auto Sports will be getting a visit from Governor Arnold Schwarzenegger as they transform a forty-two year old beater. The probably very smoky old gas engine will be tossed in favor of an 800hp biodiesel fueled oil-burner. While this is clearly not quite the same as bolting a rack full of batteries into the bed of an old Chevy S10, it definitely falls into the alternative realm. The finale will apparently involve running the diesel Impala against a new Lamborghini Gallardo, which given the torque characteristics of a diesel should prove interesting. There's no word yet whether BioWillie Nelson will make an appearance to help fuel up the car, but we will have an interview with the creators of the show early next week.

[Source: MTV]

General Motor's Chevy brand has teamed up with MTV to promote a night of bio-fuel awareness at the MTV Music awards on Thursday, August 31st. States general manager Ed Peper of Chevrolet, "Going green never looked so good. The 2006 MTV Video Music Awards is a great opportunity for us to showcase our Flex Fuel, E85 ethanol-compatible vehicles, as well as spread the word about Chevrolet's product portfolio that boasts nine out of 10 cars with over 30 mpg fuel economy."

Chevrolet's "green" contribution will not only include 60 Flex fuel vehicles which are able to use both gasoline and ethanol, but a 2007 Chevy Tahoe Concept will be delivering celebrities to the red carpet as well. The popular GM brand will also host a pre-show concert, "Chevy Fly-Cam", and on-line advertising.

Looks like "yellow" is the "new black".

[Source: PaddockTalk]

One lucky UCLA student who submitted his name to MTVU (that's MTV's University network) won Larry David's Prius last week, and the car keys were hand-delivered by David to the student while was in his class on Effective Methods of Social Change. The student, Erick Tarula, said he could now get rid of his gas-guzzling truck and switch to the hybrid compact car.

David, who stars in "Curb Your Enthusiasm" and was a driving force behind "Seinfeld", gave the car away to increase awareness about Larry David Curb Your Enthusiasm global warming as part of the Curb Global Warming Sweepstakes. David's wife Laurie is an environmental activist and helped organize a Virtual March to Stop Global Warming, an online petition organized by the Stop Global Warming group co-founded by Laurie David. Over 330,000 people have signed the petition. You can watch the hand-over Tuesday on MTVU.

[Source: AP via Happy News, Photo Credit: AP/Reed Saxon]