The initial reader comments on the efficient and "longer, lower and lighter" Pro-cee'd were positive, so perhaps you'll also oohh and ahhh over the latest image that Kia has released of its latest three-door. The design direction for this updated small hatch was, according to Gregory Guillaume, Chief Designer, Kia Motors Europe, "We wanted to make Pro-cee'd as 'sporty' as cee'd could possibly be, while still remaining a member of our cee'd family. ... The three-door Kia Pro-cee'd is such a comprehensive re-working of the cee'd design theme that only the bonnet and the front wing panels are carried over from the five door model. All other exterior panels are new and exclusive to this car." Well, Greg, some AutoblogGreen readers like it, so keep up the good work.

There will be more info on the Pro-cee'd at the Frankfurt Motor Show in September.

Related:

• Frankfurt preview: first picture of Kia's new "Longer, lower and lighter" Pro-cee'd

[Source: Kia]