With five hybrid models on the market now and at least four more coming before the end of the year, General Motors' hybrid sales are looking less ugly than they did in the first three months of 2008. GM is still no threat to Toyota or even Ford, but sales have been steady (if slow) for the last couple of months. For the first time in their monthly sales report for June, GM has explicitly said how many hybrids were sold. Amidst truck sales that were down 39 percent compared to June 2007, GM declared that it sold 1,149 hybrids in June for a total of 4,376 during the first half of the year.

Out of that total, the Tahoe and Yukon Two-mode hybrids accounted for 547 sales, with the Malibu and Vue mild hybrids taking 295 and 277 respectively. A grand total of thirty buyers opted for the Saturn Aura hybrid. The last time that hybrid sales were mentioned for April, about the same number of Two-mode and mild hybrid models were sold. So far, in a market where hybrids are flying off the lots of most dealers who offer them, GM's pricey two-mode trucks and tepid mild hybrids have been also rans. It will be interesting to watch and see if the significantly cheaper Chrysler hybrid SUVs can draw more interest when they appear at dealers this summer followed by the smaller Saturn Vue Two-mode later this fall.

[Source: General Motors]

A month ago during GM's monthly sales conference call, it was revealed that the company had sold a measly 843 hybrid vehicles in the first three months of 2008. Although I don't partake in the most recent sales call, one of the readers over at TTAC did listen in this month and someone specifically posed the question of how many hybrids GM managed to move off dealer lots in April. As usual GM didn't break out hybrid sales in the overall numbers but when questioned, Marketing boss Mark LaNeve did acknowledge "over 1,100" sales with over 500 being the Tahoe and Yukon hybrids. The remainder were assorted mild hybrids of the Malibu, Aura and Vue varieties. That's still nothing to get particularly excited about, but it's a move in the right direction - unless, of course, profitability is the desired outcome. GM is undoubtedly loosing a significant number of dollars on every two-mode hybrid and selling more will only make things worse financially. It will be interesting to see if GM actually makes more of a push to sell the two-modes when the Escalade hybrid launches later this year at a significantly higher price.

[Source: The Truth About Cars]