London 2008: Honda OSM, a low-emission roadster concept
Filed under: Honda, Lightweight, UK

Click above for more high-res shots of the Honda OSM.
Honda has unveiled a new roadster concept at the British International Motor Show. Named the OSM (for Open Study Model), it shares space with the Honda FCX Clarity and the CR-Z sports hybrid on the Honda stand. Although the press release (found after the jump) does not mention which powertrain defines the prototype as "low emission," it does mention that it's a lightweight vehicle. Honda's intention is to design a car where style meets green credentials. "We're trying to show that low emission cars can be attractive," says Andreas Sittel, Project Leader for OSM. "There is no reason why a car that's more environmentally friendly can't look great too – and be sporty and fun to drive."
[Source: Honda]
Press release
Two-seat design study unveiled at British International Motor Show
Honda's low-emission sportscar study model has been revealed at the British International Motor Show, at ExCel, London.
The lightweight roadster design study displays one of Honda's core engineering principles – to design stylish and exciting cars that are also environmentally responsible.
Named the OSM (for Open Study Model), the two-seater joins the confirmed-for-production CR-Z sports hybrid and FCX Clarity hydrogen fuel cell car on the Honda stand at the show.
"We're trying to show that low emission cars can be attractive," says Andreas Sittel, Project Leader for OSM. "There is no reason why a car that's more environmentally friendly can't look great too – and be sporty and fun to drive."
The concept for the project was 'Clean and Dynamic' – and this direction was followed for both the exterior and interior design, ensuring a joined-up, consistent 'language' between the two. One example of this can be seen at the rear of the car, where the body actually extends into the cabin between the seats.
The exterior design is a balance of smooth, rounded curves and sharp lines to provide definition in key areas. The headlights are cleverly integrated into the front end, stretching from the nose to the top of the wheel arches to look more like a part of the original body.
Inside, this uninterrupted, fluid approach is continued, with long sweeping curves extending from both door panels to form a frame for the instrument display. The concept for the dashboard was to avoid creating the traditional block of 'heavy' colour and material in front of the driver; in keeping with the clean and lightweight theme. For that reason, the dash is broken into sections, with the most important instruments in direct line-of-sight of the driver.
Key information is displayed in a rounded, enclosed central binnacle, with levels and figures in bright blue on a black background. This matches the trim inside the car, with the seats and door furniture trimmed in a new, gloss-effect blue leather, accompanied by white leather sections, in line with the exterior body colour, a one-off paint called Mystic Pearl.
The driver's main controls and functions are distributed in an intuitive layout, close at hand on a panel that curves downwards to the right of the driver. A centrally-mounted semi-sequential gear-shift points towards a fun-to-drive transmission, along with paddle shifts either side of the steering wheel. Integrated into the gearshifter itself is a red ignition 'start' button, which reinforces the sporty direction of the car.
The Honda OSM was designed by Honda's R&D facility in Offenbach, Germany. It's the latest example of the young talent being developed within Honda's design studios in Europe – following the Honda Small Hybrid Sports Concept (Geneva 2007) and the Accord Tourer Concept (Frankfurt 2007).
At present, the Honda OSM is a design study model, and there are no plans for it to enter production.
[Source: Honda UK]













Reader Comments (Page 1 of 1)
7-22-2008 @ 1:02PM
GoodCheer said...
Honda: "OK team, let's make a super-efficient hybrid that can really save people some money at the pump. We'll call it the Insight."
American public: "A two-seater? Pass."
Honda: "OK team, let's make a four-door hybrid that can really show people that hybrids can make a car fun to drive. We'll call it the Accord Hybrid."
American public: "No fuel savings? Pass."
Honda: "OK team, let's combine two ideas and make a car that won't really be a mileage leader, AND only has two seats."
Reply
7-22-2008 @ 1:15PM
AF said...
I think the problem with the insight is it looked funny not so much that it was a 2 seater, if the rear of it was more flared out ( ALA CRX ) vs the more efficient flared in it might have sold better to the masses.
This car would be after a different market i think though as it would be going in with the miata's and other small convertibles which seem to sell well enough :)
7-22-2008 @ 1:49PM
Gordio said...
I don't know what you're sarcastic about. This looks to be a muscle hybrid, and it'll be fast. This car is something I'd buy. It's like a faster, sportier, more fuel efficient version of a smart 4 2.
Even if it's not a muslce hybrid, honda has a small two seater called the Beat, and despite it's slow engine, the car is fun b/c of the way it corners. Whatever you say about specs (hybrid, low/high mileage, fast/slow, 2/4 seat), this car looks like it'll be fun to drive.
Reply
7-22-2008 @ 2:25PM
Dave said...
I like the style / design however not paractical for Colorado. Make a hard top version of this.
Reply
7-22-2008 @ 3:49PM
Gabriel Janky said...
Instead of focusing so much on a car's looks, we all should be interested in extending the range of these electric vehicles beyond just making them yet another hybrid. Sure design is important for selling more cars to simple minded people who don't investigate before a purchase, but true EV cars buyers want performance, range, easy recharging abilities, and all current and not yet used range extending methods. If I had the money to build one my car would be closest to perpetual motion that physics would allow. Use nano-tech like Phoenix in the batteries, use solar, use wind, and most of all make the car inside and out just like a freaking car! You have a basic design that has worked in the open market since horses were all we had! Don't fix what isn't broke improve on what's needed to keep society from consuming itself after the oil skyrockets or runs out.
7-22-2008 @ 4:27PM
Mike!!ekiM said...
Scary HUGE, the sales numbers will be.
Reply
7-23-2008 @ 6:23PM
Bill said...
I am currently first on my local dealers list for a Honda Global Hybrid and a CRZ. It's never too early to get on high demand car lists.
I would definitely add/replace the CRZ order with one for the OSM if it were a hybrid that skewed a little more towards performance than economy. If my Mini Cooper S can do 0-60 in the low 7's and average 25 mpg in my driving cycle something like this with the same performance give-or-take and mid 30 mpg would suit me just fine.
I don't need 40 plus on everything I own yet.
Reply
8-19-2008 @ 6:43PM
Rman91Bird said...
Call it the Insight!
Reply