Chevy Beat seen on the set of Transformers 2
Filed under: Etc., MPG, Chevrolet, GM
General Motors enjoyed an advance marketing bonanza for the Chevy Camaro by having it play one of the Autobot heroes in Transformers last summer. People who were otherwise unaware of GM's ponycar revival got a heavy dose of it in the blockbuster, and it has been on everyone's (not just enthusiasts') radar ever since. It looks like the General will once again have a heavy presence in the film's sequel. Last week, for example, it was revealed that the HUMMER HX concept will be seen.
Now, we get word of another new model's appearance on the set. And this time, it's something ABGers might be interested in. While filming at the Smithsonian Air & Space Museum, Transformers fans with cameras at the ready snagged the Chevy Beat hiding out under a cover. As you can see in the photo above, the Beat is parked next to the Camaro that's reprising its role as Bumblebee. The Beat's appearance is about as close as we'll get to official confirmation (for now) that we will see the Beat in North America after all. Popping it in Transformers 2 will generate a ton of interest in the little hatchback, which is obviously a natural market fit in this new era of $4.00/gal gasoline. Like the Camaro last summer, there's no better way to present the new model to a wide cross-section of the general public than by putting it front-and-center in a sure-fire box office blockbuster. Thanks to Cory for the tip!
[Source: TFLAMB]
Pics aplenty: 2009 Honda Civic Hybrid
Paris Preview: Chevy Cruze official pics released
ABG First Drive: 2009 Honda Fit Sport
New shots of the production Volt
Breaking: Franz von Holzhausen to Tesla Motors as design director!
______-miling the Jaguar XK-R
Fosh Automotive = Hoax (and an anti-Barack Obama one at that)
Reader Comments (Page 1 of 1)
6-09-2008 @ 1:00PM
steven said...
A/N also mentioned the Beat last week in the article about the new small car coming to the Lordstown plant, but not suggesting the Beat was coming to Lordstown. Quoting a unnamed source close to GM product development, "It isn't definitively on there as a go product, but there is a lot of inside chatter and it's on the consideration list."
http://www.autonews.com/apps/pbcs.dll/article?AID=/20080602/ANA02/847106937
Reply
6-09-2008 @ 1:06PM
jeremie said...
I suggest that you guy do a little research before posting.
Autobots are not Transformers
Reply
6-09-2008 @ 2:02PM
snakesausage said...
This is what they should be building:
http://www.autoblog.com/2006/09/28/paris-motor-show-chevrolet-wtcc-ultra-pics-and-info/
Reply
6-09-2008 @ 2:03PM
Wave54 said...
Research would indicate that Autobots are indeed Transformers -- just the benevolent variety.
From The Transformers On-Line Encyclopedia:
"Autobots
The Autobots are one of two major Transformer factions participating in the Cybertronian Civil Wars. They are generally characterized as being more passive and democratic than their opponents, the Decepticons."
From Transformers Wiki:
"The Autobots are one of the primary factions in the Transformers mythos. They usually find themselves defending both their own race and other species against the Decepticons and upholding justice and freedom throughout the galaxy.
They are considered "the good guys" in most, but not all Transformers stories."
Reply
6-09-2008 @ 2:21PM
Zigster said...
hey jeremie you dingus - Autobots are Transformers
Maybe you're thinking of Gobots?
Reply
6-09-2008 @ 2:27PM
steven said...
Wouldn't all the extra wight of making the Beat a transformer really hurt the gas mileage? I haven't seen the movie (for obvious reasons), but what could it possibly turn into that would justify the extra weight, not to mention the extra cost?
Reply
6-10-2008 @ 3:24AM
BillySharps said...
Dear GM:
Please build this car and put the new 1.2 turbo in it.
I would like one if I don't buy the iQ first.
Sincerely,
Me
Reply
6-10-2008 @ 9:55AM
BGJ said...
Kinda funny how the Camaro will STILL not be for sale when Transformers 2 comes out.
"new era of $4.00/gal gasoline" - uh, you mean $5 to $6/gal by the time this movie comes out, and probably even higher by the time the Beat is for sale.
Reply
6-10-2008 @ 11:42AM
Noah said...
With the 1.4 turbo coming out for compacts, will there be a 1.4 NA version for subcompacts? Or even the compacts, for even more fuel savings!
Reply