Mercedes CEO worries about impact of global CO2 and MPG rules
Filed under: Mercedes Benz, Legislation and Policy

Mercedes F700 concept
Mercedes is not slacking when it comes to building concepts and releasing cleaner vehicles. But, in a fairly standard automotive move these days, while the engineers are working, the executives are complaining about patchworks. Speaking in Switzerland, Daimler CEO Dieter Zetsche said that the variety of environmental regulations around the world are a big challenge to his company and all automakers. Automotive News (subs req'd) cites the EU's goal of having new vehicles meet a 120 g/km limit of CO2 while the U.S. is focusing its laws on fuel economy. Zetsche described the situation this way: "Our engineers sometimes feel as if they are forced to play European soccer on an American baseball diamond by Japanese sumo wrestling rules." Zetsche singled out moving targets and different attribute qualifications as problems areas. "We're not fighting against environmental regulations. Our ultimate goal is emission-free driving. It's just that this 'patchwork quilt' of regulations doesn't necessarily support us in getting there," he said. Of course, Zetsche's argument would be a lot more convincing if global automakers didn't already sell different vehicles in different markets. They've been working within a patchwork for decades, sometimes one of their own design.
[Source: Automotive News, (subs req'd)]













Reader Comments (Page 1 of 1)
5-19-2008 @ 1:22PM
armmat said...
""Our engineers sometimes feel as if they are forced to play European soccer on an American baseball diamond by Japanese sumo wrestling rules.""
WHA...WHA...WHA....WHA...
Whiny little bitches get their panties all tangled up because they can't make cars any smaller than a freaking yacht and can't give up the horsepower pissing match they've been in with BMW and Audi for the past two decades. Pathetic.
Hey Benz....how about this? I have revolutionary idea.
1) MAKE SMALLER CARS
2) MAKE LIGHTER CARS
3) MAKE CARS THAT DON'T HAVE 500 HP
4) MAKE CARS THAT HAVE SOLAR CELLS INTEGRATED IN THEIR BODY WORK...Lord knows you can afford to charge for it since your cars are overpriced leadweights anyway...what's few more grand and another 1000 lbs of weight?
All these idiots do is make excuses....they blame regulations and what not but don't look at their own products to realize what a pile of crap they make and no wonder they can't meet regulations.
If a manufacturer made a car that was super clean, got super high fuel mileage, was light, recyclable, had new innovative technologies, etc, they'd not even mention regulations.
Pathetic excuse for an automotive company.
Reply
5-19-2008 @ 1:30PM
Dan said...
"Of course, Zetsche's argument would be a lot more convincing if global automakers didn't already sell different vehicles in different markets. They've been working within a patchwork for decades, sometimes one of their own design."
Well said, Sebastian. Well said.
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5-19-2008 @ 3:41PM
Sasha S. said...
Perhaps Mercedes Benz shareholders should vote out the entire executive board (with their whining CEO being kicked out first) and look for executives who do understand current situation and have leadership qualities to make powerful and desirable zero-carbon cars come to marketin the best tradition of Mercedes Benz.
Reply
5-19-2008 @ 5:55PM
Cary said...
@Armmat: I was going to respond to your rant by castrating you with my obviously superior knowledge of the automotive community, profit margins, average global fuel economies per brand, etc..But, I read your past comments. You're more than likely a 13 year old douchebag from the suburbs, still bitter about not getting to suckle on mom's tit anymore. Read before you comment, see: http://www.autobloggreen.com/tag/blue-efficiency/ Stop being an uninfomred asshat. That C200 is still twice as heavy, still twice as expensive, still twice as nice based on materials used, still has a better ride, still better looking, and still has more cache than your dad's what..? Aveo? Oh, and still gets better fuel economy. That "pathetic excuse for an automotive company" is the creator of your praised Smart ForTwo. See your comments. Is there anything that doesn't make your ass sting? Based on your comments, you hate everything that isn't a Prius or Civic Hybrid. Neither of which are "recyclable" as you would suggest a decent automobiel should be. In closing, suck a dick.
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5-20-2008 @ 2:09AM
ronal said...
I am with everybody. We need to move from horsepower to carbontax or something like that. It makes mad everytime I see a commercial that says the following
" The Fuel efficient blah blah, 550 horse power truck/sports car/luxury car"
all of that is BS!!!!
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5-20-2008 @ 1:37PM
armmat said...
@ CARY:
Yes...your superior armchair internet knowledge...I'll take your word for it.
Your ignorance is astounding...with MB being one of the worst polluters in the industry...so much for your knowledge. You are pathetic.
You think after all this time MB suddenly comes out with a new diesel and all needs to be forgiven? Do you even have a fking clue as to what really needs to be done to reduce fuel consumption and overall material consumption? READ MY POINTS AGAIN...perhaps your superior knowledge will enlighten you then.
If indeed you have any knowledge of the auto industry as you claim, then you're a freaking embarrassment to the establishment you work for. You clueless douche.
Yeah...I'll suck a dick once you are finished with the one you're already busy with....how about that?
Reply
5-20-2008 @ 1:50PM
armmat said...
Oh by the by....in case your superior knowledge decides to fake numbers and you feel like stopping now before you really show yourself as a full blown assclown, here are some links you can munch on:
http://www.aceee.org/pubs/t003.htm
http://www.ucsusa.org/clean_vehicles/vehicles_health/automaker-rankings-2007.html
http://www.lockergnome.com/news/2007/04/06/honda-toyota-beat-detroit-in-new-automaker-green-rankings/
Per the quote:
"DaimlerChrysler came in dead last with the worst scores for both smog and global warming pollution. Its cars and trucks emit 70 percent more smog-forming pollutants and nearly 30 percent more global warming pollutants per mile than those made by Honda."
Hmmm...geez...let me know when you are done sucking that dick.
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