Sign of the times? Hummer registration plummets
Posted Apr 23rd 2008 8:43AM by Jeremy Korzeniewski
Filed under: Flex-Fuel, MPG, HUMMER, Green Daily

Although none of the Hummer models are really all that worse than any other body-on-frame SUV powered by a large engine, the ex-military marque is considered by many to be the anti-green brand. If that's how you feel, you'll likely be glad to hear that Hummer models are
languishing on dealer lots all over the country. Hummer spokeswoman Joanne Krell suggests that the downturn in sales is directly related to the upturn in fuel prices. That makes sense, now doesn't it? Maybe not... Acura is the only brand that has seen similar drops in new registrations with nary a V8 engine in sight. All of this raises a few questions: Is the Hummer brand is just plain falling out of favor? If so, would
flex-fuel engine options help their cause?
[Source:
Automotive News - sub. req'd]
Tags: hummer, hummer h1, hummer h2, hummer h3, hummer h3t, hummer sales, hummer-biodiesel, hummer-biofuels, hummer-flex-fuel, hummer-h3, hummer-sales, HummerH1, HummerH2, hummerh3, HummerH3t, HummerSales
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1. Hummer is falling out of favor as a nameplate. It has 2 major strikes. It is the poster vehicle for fuel gluttony, for starts. It is definitely not the worst (see Bentley and the Italian sports cars for that shameful lineup), but because of its size, it is an easy scapegoat for those who wish to be absconded from their own carbon sins by saying things like, "at least I don't drive a hummer. On the other hand, and possibly somewhat overlooked, the hummer is the vehicle associated with the military during the time of an unpopular war (over oil). While folks support the troups (people with families just doing their jobs), it is not necessarily true that folks have favorable subconscious views of the icons of the government in the war (military vehicles, weapons, ships, etc...). Let's face it, when you see a hummer you think of two things - either its perceived excessive appetite for fuel or it's ties to the military.
So how is it my business to worry about who drives a hummer? Think about this: world oil and consumer pollution are like a family dinner. If someone came to the table and at a ton more than the rest of us, we'd be bent, right? If they proceeded to go dump the aftermath of that binge fest in our toilet and didn't flush, we'd be doubly bent. Is it their right? Sure. Is it beneficial to the whole? No. So how, then, do we ensure that the equally important rights of non-Hummerdom are protected as well? Laws? (least fav) Grass roots green discipling (personal fav)? Encouraging folks to innovate and come up with clean-green retrofits to their Hummers that will help everyone out (again, personal fav)? Well, I'll let you decide. Personally, if we continue to eco-slap Hummer owners, they will just become less likely to care what we have to say. If we partner with them to innovate and integrate towards greenness, we might find that they have some pretty sweet contributions.
Posted at 9:43AM on Apr 23rd 2008 by Chris Carpenter