Honda worldwide sets up green site to emphasize eco-actions
Filed under: Honda, Green Daily

Touting your own ecological actions isn't rare in the automotive world - we get piles of press releases every day that prove that point. Honda has created a new website to highlight the company's environmental activities. Of course, we have our own Honda section on AutoblogGreen, but if you want to see how Honda frames the message, click here. The site requires the latest Flash player, and you can expect lots of pretty (and pretty annoying) graphics to tell you how great the FCX Clarity or Accord hybrid are.
My vote for most obnoxious line in the site is this one:
"Honda's products make the world a cleaner, safer place." Look, we're all for greener, smarter driving, but cars simply do not make the world cleaner. Never have and, until they run on smog or CO2, they never will.

[Source: Honda]











Reader Comments (Page 1 of 1)
3-31-2008 @ 2:20PM
GoodCheer said...
As one of the guy who most often throws around accusations of swallowing the marketing kool-aid, I think I should also be one of the first to give an attaboy for calling out Honda for inaccurate statements in their propaganda.
Good-on-ya Sam.... see if you can rub off on a certain LL. ;-)
Reply
3-31-2008 @ 2:20PM
GoodCheer said...
Oops,
Good-on-ya Sebastian....
Reply
3-31-2008 @ 9:34PM
D-GOD said...
Yeah, its called Green-washing
Every big pig-corporation does it these days, while polluting more than ever
Reply