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Slim Down for Summer with That's Fit

How to rent a smart on the cheap in Helsinki: sell yourself

Filed under: Transportation Alternatives, SMART, European Union


Everywhere you go, you are bombarded by advertisements. It's true when you're watching TV, surfing the internet and even while you're driving. We've all gotten used to seeing billboards on the side of the road, and nobody thinks twice about hearing commercials on the radio - some even pay extra to avoid them. So, how would you feel about being behind the wheel of a rolling advertisement? O2 Media is betting that you'll go for the deal since it would end up costing you less than $8 per day, not including gas, to drive a smart fourtwo all around Helsinki, Finland. There are a few conditions, though. You need to drive at least 18 miles in a 24 hour period and you can't pick what you're advertising. The car could be festooned with advertisements for something you don't care for, but the company is currently not accepting political ads. If you're interested, you get up to 62 miles (100 kilometers) per day, so get out and enjoy the scenery.

[Source: Inside Line]

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