It's Friday: Is Jeep's "Rock Me Gently" ad greenwashing? o|||||||o
I am not sure I can accuse the Jeep "Rock Me Gently" TV commercial in the video above of greenwashing because it's just so strange. The ad and website implies animals really like Jeep which, you could argue, implies Jeeps are good for the environment. It's also possible Jeep is saying, "we destroy the environment but we do it 'gently.'" What do you think? If you can't take just one minute of that 70's classic "Rock Me Gently," enjoy the musical stylings of Andy Kim singing the entire song below the fold.
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[Source: YouTube]
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Reader Comments (Page 1 of 1)
1-04-2008 @ 6:57PM
Mark said...
You're reading into it waaaaaaaaaaay too much.
Reply
1-04-2008 @ 7:31PM
Scatter said...
Over in the UK, Jeep doesn't even bother trying to be subtle about greenwashing. On the back of the supremely creative "study" undertaken by CNW Marketing Research they released this piece of advertising genius:
http://www.jeep.co.uk/jeep/pdf/greenjeep.pdf
Reply
1-04-2008 @ 8:04PM
Dad said...
They need to get a life.
Reply
1-04-2008 @ 8:10PM
matt said...
A jeep owner and its advertising's motto for several years has been to "tread lightly", similarly to scout's motto of leaving a campsite the way it was when you arrived. Its more about ruggedness and camping than "green".
There was a study a year or so ago that claimed a jeep wrangler had the lowest manufacturing impact on the environment. Dno't know or care if its true or not. I abandoned my 13mpg wrangler for a prius 2 years ago.
Reply
1-05-2008 @ 7:10AM
Throwback said...
Guys, it's just a commercial.
Reply
1-12-2008 @ 1:34PM
ug said...
There are a ton of ads out there that inject wild animals into our urban/technological lives. I think sociologists would have a field day with this.
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