Lexus thinks "eco-luxury" makes sense at Sundance
Filed under: Hybrid, Lexus, Green Daily
Lexus hybrids are green in name only. The battery power offered by the hybrid drivetrain is used mainly for a power boost instead of making a serious dent in emissions or greatly increasing the mpg ratings of the vehicles. Given that a green image is more important to Lexus than actually going green, it's not surprising that the Project GreenHouse event the company is sponsoring at the Sundance Film Festival in January in Park City, Utah is more style than substance. As the Lexus press release (available after the break) itself says, "Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs highlight this year's initiatives." Eco-luxury? Give me a break.
Lexus calls Project Greenhouse, now in its second year, "a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living." The show will feature a performance by musician John Legend (pictured) and "complimentary rides to the exclusive site in the world's first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan." Well, isn't that special?
Luckily, not many of us can afford Lexus hybrids because if we all went "green" the way Lexus advocates, the project greenhouse would be the earth's atmosphere. That's not good.
[Source: Lexus]
Lexus Brings Hybrid Living & John Legend to the 2008 Sundance Film Festival
Eco-luxury lifestyle options, eco-fashion, and carbon-offset programs highlight this year's initiatives
PARK CITY, Utah, Dec. 20 /PRNewswire/ -- For the second year, Lexus Hybrid Living will have a presence at the Sundance Film Festival with two events that highlight the synergy between luxury and "green living." Starting January 18th through the 22nd, Lexus Hybrid Living presents Project GreenHouse, a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living. Located at 306 Main Street, Project GreenHouse is just steps away from the Egyptian Theatre and will be open from 1pm to 6pm (by appointment only). As an added bonus for friends of eco-living and fans of John Legend, Lexus will also be hosting an exclusive performance by the Grammy Award winning artist at the Star Bar, on Saturday January 19th.
Having set the standard on sustainable living with the first edition of Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living is once again the exclusive presenting partner, showcasing the very latest in eco-luxury lifestyle, both on and off the road. And for the first time, Sundance Channel will produce segments for their daily on-air broadcast of the Festival -- including interviews with participating film directors and cast -- from a specially-designed studio on location at Project GreenHouse.
"The Sundance Film Festival is a place where the natural setting of Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus event marketing manager. "Lexus Hybrid Living represents this same juxtaposition by demonstrating how we can minimize our impact on earth without sacrificing comfort and luxury."
With beautiful Park City as the backdrop, eco-curious celebrities, VIPs, and press will experience unparalleled luxury beginning with complimentary rides to the exclusive site in the world's first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan. A modern lifestyle suite, Lexus Hybrid Living will design a model space, featuring selections from organic interior designer Kelly La Plante and using pieces from the Lexus Hybrid Living collection. Pangea Organics will pamper guests with a refreshing and rejuvenating spa, featuring its suite of organic bath and body products. Guests will also enjoy organic beverages, organic chocolate tastings and more!
One of the highlights of Project GreenHouse is the Eco-Fashion Closet, showcasing and curating the latest sustainable designs from established and emerging designers. This year's collection will include designs from Oscar de la Renta, Linda Loudermilk, Lara Miller, Bahar Shapar, DDCLAB, C.L.A.S.S. and more.
Project GreenHouse will be a carbon neutral event, which is one of the platform's key initiatives: to showcase the importance of reducing one's carbon footprint. Participating films, documentaries, and shorts are invited to offset their carbon emissions through partner Earth Pledge and its Limit450 division, which supports local American farmers. Festival goers are also highly encouraged to make an appointment to visit Project GreenHouse and carbon offset their travel to the festival.
On January 18th and 19th, Lexus will be offering a limited number of general admission tickets to the John Legend live performance, to visitors of Project Greenhouse. The concert, which will be one of the most highly coveted events of the week, will be a night to remember, with pre-concert entertainment leading up to the Grammy Award winning marquee artist. An early visit to Project GreenHouse is suggested, as tickets will be in high demand.
For more information on Lexus Hybrid Living please visit http://www.lexus.com/hybridliving. To schedule an interview, or to attend these events, please contact Dee Murphy at 323.906.0736 or dee@inform-ventures.com. For more information on Project GreenHouse, how to carbon offset your travel or film, or to make a donation to Earth Pledge and its Limit450 division, please contact Ryan Urcia at 646.714.2520 or ryan@statepr.com.











Reader Comments (Page 1 of 1)
12-25-2007 @ 4:40PM
Benjamin Jones said...
I hate to say it, but here it goes: I think what we need to remember is that there is a certain aspect of our society that rests on the difference between those with and those without. The haves and the have nots. The have nots will always emulate the haves, but only to the extent that it is possible. So perhaps it is a good thing when the haves drive "hybrids" if it trickles down to the have nots driving prii.
I would love this to be the case, but I think because we can expect the famous and rich to stop driving wasteful pieces of junk, we need to make it so that there is no ruling class of famous and rich.
But then I'm just going to rant on!
------
Benjamin Jones
http://www.ecomodder.com
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12-25-2007 @ 5:07PM
jake said...
To be fair at 8.7 tons of CO2 per year it is likely better for the environment however marginally it is. Compare this with s500/750li with less power at 11.4/10.2 tons respectively, and more comparable s600/760li at 13.4/12.2 tons, and it begins to make a little more sense. Yes it's only marginally better in some cases, but any improvement is better than no improvement. Of course if they went with a prius they'll half that at 4.0 tons, but what can you do.
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12-25-2007 @ 6:12PM
Craig said...
This is the same reason i can't bring myself to buy any toyota product. The prius could be better, it could be a plugin, or could get better mileage than some european vehicles, but it doesn't. And as for all other toyota products, the only one that actually does what it needs to is the Landcruiser. The suspension in the rest of them is terrible. And apart from that they're all beige. Totyota = beige.
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12-25-2007 @ 6:22PM
Chris M said...
In theory, Luxury could be "green" if it meant buying high quality, efficient, reliable and durable goods, and buying only to meet needs and basic wants.
Unfortunately, far too often, "Luxury" means conspicuous consumption far in excess of need or even wants, and extravagant waste as a way of showing off wealth. That is definately not "green".
Lexus certainly has the "well made, durable and reliable" part down, and is working on "efficient". Unfortunately, Lexus also has some "extravagantly wasteful conspicuous consumption" to sell.
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12-25-2007 @ 6:54PM
small-wee-wee said...
Craig,
I agree with you, furthermore the antics of the Auto Alliance (of which Toy is a member) during the recent USA Energy Bill really shows just how green they aren't. Honda seems to be one of the few that are not part of the Auto Alliance that take the green thing seriously. With the exception of the Accord Hybrid of course.
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12-26-2007 @ 6:29AM
David said...
Why do people think that the Lexus hybrids are any different from the Toyota ones? The hybrids that brought extra horsepower to the table were the ones by Honda (i.e. the Honda Accord Hybrid).
The Lexus RX400h and the Toyota Highlander Hybrid get pretty much EXACTLY the same fuel economy.
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12-26-2007 @ 10:05AM
John said...
I'd like to see more cars that are small, fuel efficient yet with nice interiors. As evident in the "Acura RL is a failure without a V8" threads there is an assumption that anyone who wants a luxury interior also wants a massive engine.
So what's the nicest interior in a car with a 4 cylinder? Or nicest interior in a car that gets 25mpg?
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12-26-2007 @ 12:09PM
Marc said...
Lexus hybrids offer
BETTER MPG
CLEANER EMISSIONS
MORE POWER
They may not all work as perfectly as planned. (The GS450h seems to strike a much better balance than the LS600h. The new RX350 engine is as powerful as the hybrid.) But this is still a new technology. If Luddites like Mr Blanco want Lexus to just go about with business as usual, they could put luxo-barges out there like some competitors and get 12 mpg whie spewing dirt exhaust.
The rich are going to conspicuously consume. Thats what they do. I save my complaining about wealth inequity and championing class warfare for political sites. For here, as long as the rich are going to spend $60-100,000 on a car, let them at least purchase something that is a little less damaging to the world that I also inhabit with them.
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12-26-2007 @ 12:50PM
78towncar said...
These comments do nothing to displel the feeling amoung many that the green movement is back door socialism.
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12-26-2007 @ 5:03PM
Emil said...
To 78towncar : I'm fully agree that a lot of "greens" are a sort of neo-socialists\communists. Usually their ideology is to dictate others what to do.
To Marc: Not only you are fully right, but let me quote the article
http://www.autobloggreen.com/2007/11/09/la-2007-preview-cadillac-escalade-hybrid-all-the-details/
The Escalade does keep the electronic brake system that provides for blending of regenerative and friction braking to help maximize efficiency and, like it's counterparts, should achieve a fifty percent improvement in urban fuel efficiency which would put it at about 18 mpg. It's no Prius but for those who insist on driving such a behemoth, 12,000 miles of driving will save over 330 gallons of gasoline per year.
End-of-quote.
So, in my opinion even the Prius ( which I admire ) isn't "green". Using Prius instead of Corolla saves at best 200 gallons of gas per year. But using "hybrid behemots" instead of "just behemots" saves much more. It worths nothing that for owners of such "behemots" the money doesn't matter - it IS important, that less and less USD ( or Yen or EUROs ) will get their way to Persian Gulf.
So I'm happy with every hybrid sold - even the 18 MPG one...
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