Santa changes his reindeers for a BMW 1-Series coupe
Filed under: Etc., BMW, Green Daily, Holidash

Christmas is coming and Christmas-based sales campaigns are here. While some might argue (and I agree) that reindeers are, by far, a greener mode of transportation than cars, BMW has decided to use a 1-Series coupé to power
The billboard pictured above, which has been placed near Hamburg's Residenz and Opera, uses the new set of slogans BMW is using to promote it's 1-Series coupé in Germany, which delete vowels to give the impression of intensity (literally "Verdichteten Intensität" hence the Nkls Xprss letters.
[Source: BMW]











Reader Comments (Page 1 of 1)
12-07-2007 @ 7:17PM
Rick said...
So no vowels equals intensity? WTF? Is that German logic?
Reply
12-12-2007 @ 11:35AM
Craig said...
Only thing green about this is the throwup in my mouth after I saw the ad. The Series 1 has got to be the ugliest BMW ever made, Isetta included.
Reply