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Considering the fact that we just highlighted a report which brought to light just how long each of us tends to sit in traffic each day, using an alternative form of transportation - such as a bus or trolley - is an extremely attractive option. Because of this fact, many urban locations are putting them in service. After going into service, they usually get a cool name; something that rolls of the tongue or can be shortened to something memorable. You know... like SLUT. Perfect, right? You'll never forget the name, and the word-of-mouth advertising is likely to be huge!

Officially known as the South Lake Union Streetcar, the locals really know it as the South Lake Union Trolley. From our source article:

At Kapow! Coffee, a shop in the old Cascade neighborhood, 100 T-shirts bearing the words "Ride the SLUT" sold out in days, and another 100 are on order.

"We're welcoming the SLUT into the neighborhood," said Jerry Johnson, 29, a part-time barista.

I'll bet that Vulcan Inc., the developers of the new and improved neighborhood, love the name as much as you, our readers, do. Dont'cha think? It is a very "Desirable" name, after all.

[Source: The AP via The Kansas City Star]