Small Fit proving to be big hit for Honda
Filed under: Honda

Since the Fit was added to the company's US lineup in 2006, it has proven to be quite popular and sales have been accelerating. July 2007 sales were more than double those of the previous year at 6,343 units. A redesigned version may be unveiled as soon as this fall's Tokyo Motor Show with production next year.
In the meantime, Honda has added some new equipment to the model for 2008. The Fit has a five-star safety rating in the frontal crash test. Newly added is a tire pressure monitoring system (TPMS) which, in addition to providing a safety benefit, can also help with efficiency. Maintaining proper tire pressure is one of the easiest ways to improve mileage, and the TPMS can help the driver make sure they stay that way. The 5-speed manual Fit is rated at 28/34 mpg according to the new 2008 EPA mileage tests.
[Source: Honda]
Subcompact 2008 Honda Fit Proves that Small is the New Big
08/31/2007 - TORRANCE, Calif. -
As the newest addition to the Honda lineup, the Fit subcompact five-door hatchback epitomizes the Honda legacy of quality, innovative packaging and a fun-to-drive character.
"Small is big," said Dick Colliver, senior vice president of American Honda Motor Co., Inc. "The Honda Fit has proven that small cars can have big popularity, a big interior and a big fun factor without the traditional small car compromises."
The Fit offers 90.1 cubic feet of interior volume with multiple seating and cargo configurations. The powertrain consists of a 109 horsepower, 1.5-liter, 4-cylinder VTEC™ engine and a 5-speed manual transmission or an available 5-speed automatic transmission. The Fit Sport adds plus-size alloy wheels; a 200-Watt, six-speaker audio system; wheel-mounted paddle shifters (when equipped with the available automatic transmission) and a full body aero kit complete with a rear roofline spoiler.
The Fit has earned a top five-star crash safety rating1 for frontal crash performance from the National Highway Traffic Safety Administration (NHTSA). For 2008, the Fit has a standard Tire Pressure Monitoring System (TPMS). This system adds to the Fit's slew of standard safety features including dual-stage, dual-threshold front airbags, front side airbags with passenger-side Occupant Position Detection System (OPDS), side-curtain airbags and an Anti-lock Braking System (ABS) with Electronic Brake Distribution (EBD). All seating positions have three-point seat belts, and the front seats have automatic tensioning seat belts. Two Lower Anchors and Tethers for Children (LATCH) are provided in the outboard rear seating positions.
Dimensionally compact on the outside, the interior provides a surprisingly large passenger and cargo space that optimizes comfort and utility. At its functional foundation is the Fit's Magic Seat®, an innovative 60/40 split rear seat that allows the seat backs to fold down or the seat bottoms to flip up, providing five distinct seating and cargo carrying configurations (refresh mode, tall object mode, long object mode, utility mode and the standard five passenger mode). With all seats in the upright position, passenger volume measures 90.1 cubic feet with 21.3 cubic feet of cargo capacity behind the second row (slightly less than an Element's cargo volume behind the second row). In order to help maximize Fit's useable interior space, Honda located the fuel tank in a central location near the middle of the vehicle. The fuel tank location allows the cargo floor in the rear of Fit to be relatively low, thus increasing the interior volume.
The 1.5-liter, SOHC, 16-valve, 4-cylinder VTEC engine generates 109 horsepower @ 5800 rpm and 105 foot-pounds of torque @ 4800 rpm. The compact and efficient powerplant features Honda's innovative Variable Valve Timing and Lift Electronic Control (VTEC™). The VTEC system's ability to provide highly efficient operation at low engine speeds and increased performance at high engine speeds benefits fuel economy, power and low emissions. Refinement is further enhanced with electronic Drive-by-Wire throttle control, which provides quick throttle response, smooth automatic transmission shifts (on automatic transmission models) and precise fuel delivery to the engine. City/highway EPA fuel economy ratings2 of 28/34 miles per gallon (manual transmission) are among the highest ratings in the subcompact 5-door hatchback class. Emissions levels are rated as LEV-2 by the California Air Resources Board (CARB) and Tier 2, Bin 5 by the federal government (EPA).
The suspension setup is a combination of a front MacPherson struts and a rear torsion beam with a trailing arm. The compact front and rear suspensions were both designed to allow for a large passenger cabin with a low floor. The Fit employs a compact, efficient and highly responsive Electric Power Steering (EPS) system that also contributes to higher fuel economy since engine power is not needed to operate a hydraulic system.
Fit comes with standard amenities such as air conditioning, an AM/FM/CD audio system with four speakers, power windows, power mirrors, power door locks, and 14-inch wheels with P175/65R14 tires. The Fit Sport includes steering wheel-mounted paddle shifter controls (when equipped with the with the available automatic transmission), an underbody aero kit, rear roofline spoiler, fog lights, security system with keyless remote entry, cruise control and 15-inch aluminum-alloy wheels with P195/55R15 tires. Inside, the Fit Sport provides a premium 200-watt, AM/FM/CD audio system with six speakers, MP3/WMA playback capability, a five-mode equalizer, and an auxiliary audio jack for input from a portable music player.
Accessory 16-inch wheels with P205/45R16 tires are available as a dealer-installed option on Fit and Fit Sport. For 2008, two new exterior colors complement the Fit's palette: Tidewater Blue Metallic and Blackberry Pearl.












Reader Comments (Page 1 of 1)
9-03-2007 @ 8:23PM
Tony Belding said...
6,343 units? Are you sure you didn't drop a zero off that number?
I've been hearing for most of the last year about what a hit the Fit is, dealers couldn't get enough of them, etc. I assumed that meant they were selling at least several tens of thousands per year.
If these are the kinds of numbers you can move with a "popular" subcompact car, it's no wonder the big US car makers are staying away from that segment. I guess maybe Honda can sell enough of them in Japan and Europe to make it pay, and the piddling few they sell in the USA are just a bonus.
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9-03-2007 @ 8:57PM
Sam Abuelsamid said...
Tony, that 6,343 was for the month of July only. It is one of the most popular in its class in the US market, but the numbers are still tiny compared to the trucks and SUVs and that's exactly why the carmakers don't like cafe. They want something that will promote demand for such cars.
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9-04-2007 @ 1:35AM
Mattias said...
Great small car. If you search for "Honda Jazz Tetris" you will learn that the cargo space is much bigger than that of the Fiesta mentioned later...
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9-04-2007 @ 1:36AM
Mattias said...
Hmmmpf. You have to search for "Honda Jazz Tetris" on Youtube...
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9-04-2007 @ 3:00AM
rv said...
"powertrain" is a very misleading word for this car. So little power, I thought it was unbearable to drive. Didn't like the generic hard plasticy interior and the mini-minivan exterior. Disappointing MPGs for a car so small and underpowered. Can't believe McHonda is getting away with charging $10k+ for these things. Seems too underpowered to be safe to drive on American roads. I'd rather take public transportation that drive one...
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9-04-2007 @ 4:04AM
Nils said...
"Seems too underpowered to be safe to drive on American roads" Interesting remark. Cause in America you have to flee from all sorts of dangers on the road, like terrorists and stuff?
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9-04-2007 @ 7:41AM
Peter said...
Now I have said the "Smart car" is underpowered, going 0-60 in a very slow 20 seconds. But the Fit is quite average doing it around 10seconds. No danger there.
Though I agree that the gas mileage is not impressive. I expected better from Honda. At some equipment trims, the bigger, heavier, more powerful civic beats it on gas mileage. WTF?
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9-04-2007 @ 9:36AM
tio said...
ROFL@ rv. 10 seconds 0-60 is not slow. Americans say they want 0-60 in 5 seconds but never use it. Try to follow 99% of them in traffic. They crawl away from stop lights like they have 5 hp.
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9-04-2007 @ 10:24AM
LaughingTooHard said...
#5 The motor is great for single occupant. The problem is when you add three more and some cargo, then it becomes "Sorry everyone, I gotta switch off the A/C while we climb this hill"
But then again most Honda's suffer the same fate - tons of fun to drive with one or two occupants, but at full load, even tech heavy 4 bangers can struggle.
The fuel economy myth has been pretty well documented. What you get for all that money is great handling, sweet cvt and tons of aftermarket. Go Honda! Just what we needed, another fleet of cars with deep tint, engrish stickers, fart can mufflers and unsafe combinations of parts from dozens of aftermarket makers.
But there is hope: Many PD's are seizing and crushing "Street Tuners" without any hesitation.
If your Grandma needs a little hatchback - she will love it, but most adults find they still need a real car or heaven forbid - an actual SUV.
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9-04-2007 @ 11:35AM
MikeW said...
The US market doens't get the CVT.
I am a little dissapointed that Honda didn't put the R16A1, but maybe the next version of the fit.
The automatic will go 110mph in 4th gear, so it has power.
The acceleration is less than stellar in the automatic because 5th gear is an economy gear (drag limited ~90mph) 5th gear of the stick is equal to 4th in the automatic.
The auto's 1st & 2nd gears are nice and short, so if you can't downshift to 2nd, you are kind of left to rely on the 'big inch torque' in 3rd (50-65mph)
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9-04-2007 @ 5:12PM
FThorn said...
Yes, the fit screams but does not go anywhere. Needs another 30 HP. I was surprised how poor the driving was. The Versa is a good alternative.
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9-04-2007 @ 7:08PM
mike said...
What bs,
try pressing down on the Accelerator Pedal just a Tad more then 10%.
You should find it has sufficient power.
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9-04-2007 @ 9:46PM
MikeW said...
Give it some revs too, get out of swirl mode.
http://www.hondanews.com/categories/874/releases/3453
Enough with the AC stupidity. I don't know any car that doesn't decouple the AC if the throttle is floored-it has been that way for 25 years.
A bigger problem is the regular fit only has D5 D3 2 1, so Honda doesn't allow you too select D4 for hills, instead of bogging and then having grade logic intervene.
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9-10-2007 @ 9:17AM
middleoroad said...
The Fit has 23 lbs per HP.not that great,but feels better than that because of handling and gear ratios.excellent car for the city.civic 19:1 HP Corolla 20:1 for comparison.New EPA ratings are not helping this class of cars,undercutting their perceived mileage superiority,especially on highway ratings, for instance 2008 Accord/Camry 2.4 cyl highway ratings are both 31 while Fit is rated at 34.Real difference will be greater.
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